A top ranking on Google – that’s what virtually every company with a web presence strives for. After all, high visibility in search results is the most direct way to attract visitors. But how do you achieve those coveted top spots in an industry where the competition is literally just a click away?
Two fundamental pillars are crucial for search engine optimization (SEO): on-page and off-page. If you follow a few practical tips, you can dominate searches for relevant keywords – and do so in the long term.